Global Performance Ads Specialist

Ready to dominate global paid media for a top beauty brand? We’re hiring a Global Performance Ads Specialist to lead Meta, Google, and YouTube strategy across the UK, USA, India, and Germany. Manage a multi-million dollar annual budget and drive profitable customer acquisition and LTV.

What You’ll Do:

• Lead Global Campaigns:Own the full lifecycle of all Meta, Google (Search, Shopping, PMax), and YouTube campaigns worldwide, managing a £1M+ annual budget.
• Optimize & Scale: Relentlessly test, iterate, and scale winning campaigns for strong ROAS and efficient spend.
• Creative Insights: Translate performance data into clear creative briefs for design and content teams.
• Data & Attribution: Deeply integrate with Shopify Plus (pixel, CAPI, UTM) to connect spend to revenue, using tools like Triple Whale, GA4, and Meta Events Manager.
• Key Market Growth: Drive paid growth in UK, USA, and India, understanding regional nuances and consumer behavior.
• Technical Integration: Ensure flawless implementation of Pixel, CAPI, Merchant Center, and YouTube Tags, managing feed quality. What You’ll Bring:
• 4+ years hands-on experience in Meta, Google, and YouTube ads, ideally in DTC beauty/wellness.
• Proven track record managing £500K–£1M+ annual budgets with high ROAS.
• Deep knowledge of Shopify Plus and performance data connections.
• Advanced skills in Google Ads, Meta Business Suite, GTM, GA4, and YouTube Ads Manager.
• Exceptional analytical and strategic mindset.
• Comfortable with multi-market brands and localization.

Bonus Points:

• Experience scaling in India.
• Familiarity with TikTok, Snapchat, Pinterest, or advanced attribution tools.
• Background in beauty influencer or paid UGC.
• Familiarity with attribution tools like Triple Whale, Northbeam, or Wicked Reports.

Perks:

• Ownership of a multi-million-pound ad strategy.
• Dedicated in-house creative and social teams.
• Lead performance for a top viral haircare brand.

CTC: 8–20 LPA (Negotiable depending on your experience)