Performance Marketing Manager (Multi Geo, Multi Platform)

About the Role

We are looking for a highly skilled and data-driven Performance Marketing Manager to manage and scale paid advertising campaigns across multiple platforms and geographies. This role involves end-to-end ownership of performance campaigns on Amazon, TikTok Shop, Meta, Google, Mercado Libre, and other marketplaces, with a strong focus on driving brand awareness, traffic, and revenue growth.

Key Responsibilities

Multi-Platform Campaign Management

• Plan, execute, and optimize paid advertising campaigns across Amazon Ads, TikTok Shop Ads, Meta (Instagram & Facebook), Google Ads, Mercado Libre, and other marketplace platforms
• Ensure campaigns are aligned with objectives related to awareness, acquisition, and sales

Strategy, Targeting & Execution

• Develop full-funnel paid marketing strategies tailored to different geographies (US, EU, LATAM, Asia, etc.)
• Define and refine audience segmentation and targeting strategies
• Conduct competitor analysis and market research to identify growth opportunities

Performance Optimization

• Monitor campaign performance daily across all platforms
• Optimize budgets, bids, keywords, placements, and creatives to improve ROAS and CAC
• Run A/B tests on creatives, landing pages, audiences, and messaging
• Scale high-performing campaigns and pause underperforming ones

Cross-Platform & Marketplace Coordination

• Align paid campaigns with marketplace strategies on Amazon, TikTok Shop, and Mercado Libre
• Coordinate ads with product launches, influencer campaigns, promotions, and major sales events
• Work closely with creative teams to produce high-performing ad assets

Reporting & Analytics

• Prepare weekly and monthly performance reports with insights and recommendations
• Analyze trends across CTR, CPC, conversions, ROAS, and customer behavior
• Track performance using tools such as Google Analytics, Meta Ads Manager, Amazon Console, and TikTok Ads Manager

Growth & Scaling

• Test new ad formats, beta features, and emerging platform opportunities
• Expand campaigns into new geographies with localized optimization
• Drive continuous improvement in ROI, traffic quality, and overall sales performance

Requirements

• 3–6+ years of experience in performance marketing or paid advertising
• Hands-on experience with Amazon Ads, TikTok Shop Ads, Meta Ads, Google Ads, and marketplace advertising
• Strong understanding of global markets and cross-geo campaign execution
• Analytical mindset with the ability to interpret data and optimize performance
• Experience managing large budgets and improving ROAS and CAC
• Strong communication, problem-solving, and project management skills
• Ability to manage multiple campaigns in a fast-paced environment

Apply Now

CTC: Competitive Salary(Decent hike on Current CTC)