Business Development Executive –Private Label (FMCG)

Role Overview:
The Business Development Executive – Private Label will be responsible for driving lead generation, client acquisition, account management, and overall sales operations for the company’s private label business in the FMCG sector. The role involves close collaboration with private label partners, distributors, product development, and supply chain teams to achieve category growth and meet sales objectives. Additionally, the candidate will handle institutional sales for the company’s existing product portfolio.

Key Responsibilities

Sales & Business Development

• Identify and develop new business opportunities in private label and institutional sales.
• Achieve monthly and quarterly sales targets through effective planning and execution.
• Generate leads through multiple channels and convert them into business opportunities.

Client & Account Management

• Build and maintain strong relationships with private label clients and institutional partners.
• Support in negotiations related to pricing, margins, and other commercial terms.
• Address day-to-day client queries and ensure smooth business operations.

Category & Product Management

• Coordinate with product development teams on new product launches and improvements.
• Oversee raw material and packaging material requirements to ensure timely dispatches.

Market & Competition Tracking

• Conduct regular market visits to gather insights on customer preferences and competitor activities.
• Provide timely updates and insights to the Head of Department to support strategic planning.

Reporting & Coordination

• Prepare and maintain sales reports, performance trackers, and presentations on daily, weekly, and monthly bases.
• Collaborate with internal teams (marketing, supply chain, accounts, and product development) to ensure seamless execution.
• Ensure compliance with company policies, processes, and reporting standards.

Key Skills & Competencies

• Strong understanding of B2B (Private Label & HORECA) sales within the FMCG industry.
• Excellent communication, negotiation, and relationship management skills.
• Analytical mindset with the ability to interpret sales data and market trends.
• Proficiency in MS Excel, PowerPoint, and reporting tools.
• Ability to multitask and deliver results within tight deadlines.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or Commerce (MBA preferred).
• 2–5 years of experience in B2B / HORECA / Institutional Sales, ideally within Private Label or Modern Trade segments.

CTC- 3.6 LPA-4.2 LPA