Content Marketing Specialist

We are seeking a dynamic and results-driven Content Marketing Specialist. The ideal candidate will be responsible for executing marketing campaigns, managing digital platforms, and analyzing performance to ensure impactful results. If you are passionate about SEO, content creation, and data-driven marketing strategies, we want to hear from you!

Requirements:

Key Responsibilities:

• Content Strategy: Develop and execute data-driven content marketing plans aligned with business objectives.
• Content Creation: Craft engaging blogs, articles, white papers, website content, and ad copies tailored to target audiences.
• Marketing & Keyword Research: Conduct in-depth research to identify target audience preferences, trending keywords, and market opportunities to optimize campaigns and drive traffic.
• Content Promotion: Collaborate with influencers, guest bloggers, and platforms to amplify content reach.
• Marketing Calendar: Maintain and manage a marketing calendar to ensure timely execution of campaigns.
• Competitor Analysis: Research and analyze competitors’ content strategies to identify growth opportunities.
• Collaborative Campaigns: Work with design and development teams to ensure brand consistency and high-quality deliverables.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 1-5 years of experience in content marketing, copywriting, or a similar role.
• Exceptional writing and editing skills with attention to detail, especially in IT, website and marketing-related content.
• Exceptional writing and editing skills with attention to detail.
• Strong understanding of SEO & research tools.
• Proficiency in content management systems (e.g., WordPress).
• Familiarity with analytics tools (e.g., Google Analytics, HubSpot, etc.).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Experience: 1-3 Years
CTC- Up to 4.2 LPA