Head of Sales

About the Role

We are looking for an experienced and results-driven Head of Sales to lead sales operations, drive revenue growth, strengthen customer relationships, and expand market presence.

The ideal candidate should have a strong background in industrial automation, process instrumentation, measurement and control systems, or related engineering products, with proven experience in managing technical sales teams, developing strategic accounts, and driving business growth.

The position requires a commercially strong sales leader with sound technical knowledge, established industry relationships, and experience selling engineering products and solutions to industrial customers.

Key Responsibilities

Sales Strategy & Business Growth

• Develop and execute sales strategies to achieve revenue, profitability, and business growth targets.
• Identify new business opportunities across industrial and process manufacturing sectors.
• Drive sales of industrial instrumentation, automation products, control systems, and related technical solutions.
• Build a strong sales pipeline and improve customer acquisition and conversion rates.
• Expand business through existing customers, new accounts, and strategic partnerships.

Sales Leadership & Team Management

• Lead, mentor, and manage sales and business development teams.
• Establish sales targets, KPIs, and performance monitoring systems.
• Guide the team in business development, technical presentations, negotiations, and deal closures.
• Conduct regular pipeline reviews, sales forecasting, and performance evaluations.
• Drive accountability, productivity, and consistent achievement of sales objectives.

Key Account Management & Customer Relationships

• Develop relationships with industrial customers, OEMs, EPC contractors, consultants, and system integrators.
• Engage with senior decision-makers across engineering, procurement, operations, and management functions.
• Manage strategic accounts and strengthen long-term customer relationships.
• Lead negotiations for high-value orders, contracts, and long-term business agreements.
• Identify customer requirements and coordinate suitable technical and commercial solutions.

Technical Sales & Market Development

• Drive business development in process instrumentation, industrial automation, measurement systems, and control applications.
• Identify opportunities across chemicals, pharmaceuticals, oil and gas, power, water treatment, manufacturing, and other process industries.
• Understand technical specifications, product applications, customer requirements, and procurement processes.
• Collaborate with engineering and technical teams to develop appropriate solutions.
• Monitor market trends, competitive developments, and emerging business opportunities.

Revenue Management & Sales Operations

• Take ownership of sales targets, order bookings, revenue growth, and commercial performance.
• Monitor sales pipelines, forecasts, margins, and profitability.
• Oversee pricing strategies, proposals, tenders, and commercial negotiations.
• Coordinate with internal teams for effective order execution and customer satisfaction.
• Present periodic sales reports, business forecasts, and growth strategies to senior management.

Required Qualifications & Experience

• Bachelor’s degree in Instrumentation, Electronics, Electrical, Mechanical Engineering, or a related technical discipline.
• Extensive experience in B2B technical sales within industrial automation, process instrumentation, or industrial measurement and control systems.
• Proven experience in leading sales teams and managing regional or larger sales operations.
• Strong exposure to industrial customers, OEMs, EPC contractors, and engineering-driven sales environments.
• Demonstrated success in revenue generation, business development, key account management, and complex commercial negotiations.
• Good technical understanding of industrial instrumentation products, automation solutions, and their applications.
• Established professional network within the industrial automation or instrumentation sector.
• Strong leadership, negotiation, communication, and strategic planning capabilities.

Preferred Candidate Profile

• Senior sales professional with substantial experience in industrial automation, process instrumentation, or measurement and control products.
• Proven track record of achieving sales targets and expanding business across industrial markets.
• Experience managing technical sales teams and handling large industrial accounts.
• Strong relationships with industrial customers, OEMs, EPC contractors, and other relevant stakeholders.
• Ability to independently develop sales strategies, acquire customers, negotiate commercial agreements, and drive business growth.
• Strong technical understanding combined with commercial and strategic leadership capabilities.