Social Media Influencer Marketing Specialist

We are seeking a highly driven and creative professional to lead our Social Media and Influencer function, specifically aligned with investment banking services. This role is critical in shaping our digital voice, building brand authority, and engaging with a niche audience that includes investors, founders, corporates, and financial professionals. The ideal candidate will possess a strong understanding of financial content, digital trends, and influencer collaborations, coupled with the ability to translate complex investment banking concepts into engaging and impactful content.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the firm’s investment banking goals.
• Manage and grow platforms such as LinkedIn, Instagram, Twitter, and other relevant channels.
• Maintain a consistent and professional brand voice across all digital platforms.
• Plan and execute content calendars focused on finance, investments, market insights, and corporate advisory.
• Leverage AI-driven tools to generate and qualify corporate leads for high-value fundraising opportunities.
• Identify, evaluate, and collaborate with finance influencers, creators, and thought leaders.
• Build strategic partnerships with professionals in the investment banking and financial ecosystem.
• Manage influencer campaigns end-to-end, including outreach, negotiation, execution, and performance tracking.
• Drive thought leadership by publishing insights, market trends, and expert opinions.
• Enhance employer branding to attract top talent in finance and consulting.
• Monitor competitor activities and identify opportunities for differentiation.
• Track key metrics such as engagement, reach, impressions, and conversions.
• Analyze campaign performance, optimize strategies accordingly, and generate regular reports and actionable insights for leadership.
• Stay updated with platform algorithms, trends, and best practices.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Finance, Business, or a related field.
• 2 to 5 years of professional experience in social media, digital content, or influencer management.
• Prior experience in financial services, investment banking, consulting, or fintech is highly preferred.
• Strong understanding of investment banking concepts and financial markets.
• Excellent written and verbal communication skills, with the ability to simplify complex financial information into engaging content.
• Proven experience in managing social media platforms professionally.
• Strong network or experience working with influencers and creators.
• Analytical mindset with the ability to interpret data and trends.
• Creative thinking with a keen eye for detail and branding.
• Willingness to relocate as required and undertake occasional travel based on business needs.

Location: Bandra West, Mumbai
CTC: 8-18 LPA (Based on experience)