Influencer Marketing Manager

About the Role

We are looking for an experienced and strategic Influencer Marketing Manager to lead influencer partnerships and drive brand visibility through high-impact collaborations. This role involves owning influencer strategy, managing end-to-end campaigns, mentoring a team, and ensuring measurable outcomes across platforms.

Key Responsibilities

Strategy & Planning

• Develop and execute influencer marketing strategies aligned with brand objectives.
• Identify new trends, platforms, and growth opportunities to scale campaigns effectively.

Influencer Relationship Management

• Build and maintain long-term relationships with influencers, creators, and agencies.
• Evaluate, onboard, and manage influencers based on relevance, reach, and performance metrics.

Campaign Execution (End-to-End)

• Plan, execute, and oversee influencer campaigns across platforms such as Instagram and YouTube.
• Ensure campaigns are delivered on time, within budget, and aligned with brand guidelines.

Negotiation & Coordination

• Negotiate pricing, deliverables, usage rights, and long-term contracts with influencers.
• Coordinate with internal teams including creative, logistics, and sales for smooth execution.

Team Leadership

• Manage and mentor influencer marketing executives or coordinators.
• Assign tasks, monitor performance, and ensure efficient workflows.

Content & Briefing

• Create clear and high-quality creative briefs for influencers.
• Review influencer content, suggest revisions, and manage approval processes.

Logistics & Deliverables

• Oversee dispatch of PR kits and campaign materials.
• Ensure tracking and timely delivery for content creation.

Performance Monitoring & Reporting

• Track, analyze, and report influencer campaign performance.
• Share insights and recommendations to optimize future campaigns.
• Maintain a structured database of influencer costs, performance, and ROI.

Requirements

• 3–6+ years of experience in influencer marketing or digital marketing.
• Strong understanding of influencer ecosystems and social media platforms.
• Excellent communication, negotiation, and relationship-building skills.
• Experience managing teams and large-scale influencer campaigns.
• Creative thinker with strong analytical and organizational abilities.
• Ability to multitask and perform effectively in a fast-paced environment.

Apply Now!

CTC: Competitive Salary(Decent hike on Current CTC)