Role Overview:
We are looking for a Paid Media Manager who will strategically plan, launch, and optimize high-volume search arbitrage campaigns across platforms like Facebook, Native, and programmatic sources (Taboola/Outbrain). If you have a deep understanding of AFS/RSOC and direct feed monetization is essential, along with a proven track record of managing large media budgets and delivering high-ROI, policy-compliant traffic, apply now!
Key Responsibilities:
- Campaign Management: Plan, launch, and optimize search arbitrage campaigns across Facebook, Native, and programmatic sources.
- Traffic Generation: Drive targeted, compliant traffic to partner search pages (Google AFS/RSOC, SEDO, Ads.com, Media.net, Maximizer).
- Performance Optimization: Analyze traffic patterns, CTR, CPC, and page RPMs to optimize campaigns in real-time and ensure high ROI.
- Compliance: Ensure all campaigns adhere to Google and industry policy guidelines.
- Collaboration: Work with tech and monetization teams to maximize yield.
Requirements:
- Experience: 3+ years in media buying for search arbitrage (Facebook, Native, display).
- Budget: Proven success scaling campaigns with ₹25L–₹2Cr+ monthly budgets.
- Expertise: Deep knowledge of Google AFS, RSOC, and other search feed monetization models.
- Analytical: Strong command of campaign analytics and optimization techniques.
- Adaptability: Ability to thrive in a fast-paced, high-growth startup.
Apply Now!
CTC: up to 75k per month
Experience- 3+ Years
Job Category: Marketing
Job Type: Full Time
Job Location: Gurgaon